Insights & Strategy

95% of online Indians spend time on social networking sites

English: India Gate

Image via Wikipedia

The trend of social networking has been growing worldwide and India is no exception with 95% of the online population spending time on social networking sites. This data was revealed today as part of Comscore’s 2011 Social report unveiled today.

For China the figures stand at 53%, US and UK lead with 98% followed by Brazil at 97%. India holds a total online audience (15+ age group) of 45.9mn with those frequenting social networking sites pegged at 43.5mn. The average time spent by Indians on these networks is 3.4 hours. Regardless of how open or closed a society may be, more than half of local online populations are engaging in online social networking, making the practice comparatively ubiquitous around the world.’ This is part of data for October 2011.

It’s no surprise that Facebook has emerged as dominant player among social networking sites behind Google sites and Microsoft sites. Facebook overtook Orkut in July 2010 as the number one player by the virtue of total unique visitors. Facebook has 81.9% reach to India audience with 37,600 total unique visitors followed by Orkut, LinkedIn, BharatStudent and Twitter. Facebook is way ahead of the competition in the Indian market with an avergae user spending 221.8 minutes, for Orkut its 21.4 minutes and others even less.

Facebook has managed to reach 55% of world’s global audience and accounted for approximately ‘3 in every 4 minutes spent on social networking sites and 1 in every 7 minutes spent online around the world.’ Facebook is showing no signs of slowing down after it overtook orkut in India and is expected to soon become the dominant social network in Brazil as well. However, it still trails behind regional social networks in Poland and South Korea. Facebook is blocked in China losing access to a large online audience.

According to the report, social networking sites now reach 82% of the world’s online population, representing 1.2 billion users around the world. This is in sycn with the global internet adoption curve and increase in connectivity with nearly 1 in 5 minutes online is spent on social networking sites.

Where age groups is concerned, social networking sites are no longer frequented by young ‘kids’ only. In India,  55+ age group is fast emerging the leading segment with a penetration of 83.3% (males) and 87.6% (females).  The highest reach is for the 15-24 age group with 99% of the population.

Compared to rest of the world the East Asian countries spend least amount of time on social networks with the exception of Phillippines, where 43% of the online time is spent on social networks.

The full ComScore report can be accessed here

This article of mine was originally published in Daily Post. You can also access it here

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3 thoughts on “95% of online Indians spend time on social networking sites

  1. Pingback: Last week: SOPA, Facebook, Google+ and its a Social world « Social Media Alley

  2. Pingback: Social networking: most popular online activity worldwide | Sherrilynne Starkie

  3. Pingback: 1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report) | Other Side Group

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