Insights & Strategy

2011 as year of Social Media revolution

2011 was truly the year when Social Media and technology took big leaps making its presence felt in the mainstream discourse of the country. Impressed by the revolution brought about by Arab spring, Indians immersed themselves watching desi viral videos, tweeting about their love for fighting corruption and also being threatened of censorship.

The year of Social Media revolution

Anna’s fight against corruption proved how to use Social Media socially in true terms. From uploading Anna’s speeches to YouTube right from Tihar jail, to letting supporters know the nuances of Lokpal through collaborative Google docs and presentations. Facebook and Twitter was used to their best advantage garnering more than half a million followers on Facebook, and thousands of tweets every hour.
Internationally, the Tunisian Mohamed Bouazizi in Dec 2010 e posted his last message on his Facebook wall before setting himself on fire after repeated police harassment. What started in Tunisia was tweeted and blogged throughout the Middle East leading to Arab spring. Countries like Egypt, Libya and Syria erupted despite government imposed internet blackouts. Armed with their cell phones and access to proxy servers the Arabs let the world know about their revolution through YouTube, twitter and Google Maps among others. Common people like Google employee Wael Ghonim played their part in mobilising people, reporting the massacres and atrocities by using technology to stay one step ahead of the government.

India Wakes to Flash Mob viral video after 26/11 anniversary

A group of 200 dancers dressed in casuals danced to the tunes of ‘Rang de basanti’ at Mumbai’s Chhatrapati Shivaji Terminus generating more than a million hits on YouTube within first 4 days. Organised by Mumbaikar Shonan Kothari this flash mob synced into the national psyche riding on a patriotic wave.
Inspired by the CST Flash mob, cities like New Delhi and Chennai organised their own riding the viral wave. Talking about viral Videos, Kolaveri Di a love song sung by Dhanush went viral within 24 hours of its launched. Loved and tweeted by celebrities like Amitabh Bachchan led to the viral onlslaught on YoutTube. In little over a month, the video now has 30 million hits and has been even featured on YouTube’s blog. Several remakes of the original version has only led to its popularity establishing the importance of video as a critical content marketing tool.

Social networking top pass time among Indians

Nothing suggested otherwise but the final reaffirmation came in the month of December through a a report titled ‘It’s a social world’ by ComScore which proved beyond doubt that online Indians are truly social as much as their international counterparts. From a total online population of 45.9 million users, 43.4 million spend time on social networks like Facebook, Orkut, BharatStudent, LinkedIn and Twitter. 94.8% of online Indians use social networking, that is an average time spent of 3.4 hours. Facebook became the dominant network in India last year and continued to stay ahead of the competition.

India gets tough on Social Media

Kapil Sibal, the Indian took the Social Media companies by the horns asking them to remove offensive material from sites like Facebook, Twitter and Google. As netizens cried censorship there was confusion all around regarding what measures he intended to take to clean the web for Indians. Pharses like #idiotKapilSibal were most tweeted the day this announcement was made. Sites like Facebook and YouTube have extensive set of guidelines to remove defamatory content from their streams. However, Kapil’s pre-screening of content was considered just undoable and simply an impossible task which would required millions of pages to be screened.

India delivers Akash, the world’s cheapest tablet

What was supposed to be worth $35, the Indian tablet was launched for $60. The wifi enabled tablet based on Android operating system is set to revolutionise the education sector. Akash was widely reviewed internationally for features that prove its worth for the money with rugged features suited for Indian conditions. However, it was also criticised for its poor battery life with limited options for apps,, software, and not so impressive construction.

Lets sign off 2011 with this interesting video from Google

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One thought on “2011 as year of Social Media revolution

  1. Pingback: Social Media as a listening instrument … how RTÉ compounded the Fr Kevin Reynolds debacle | Celt Digital

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