Facebook users will be able to add organ donor preferences to their profiles through ‘life event’, encouraging their friends to become organ donors as well.
Though this won’t be an official registration for donating organs, but a social pledge making everyone in your family and friends aware of your decision. One of the ways this could help the cause is that your family members can make more informed decisions about unregistered donors more confidently. May be such public status updates will influence others too considering the impressive number of 901mn members in the network.
Cynics are out considering the timing of Facebook’s IPO which is scheduled for mid May 2012. Perhaps, this is a last attempt to infuse some more positive sentiment to the brand before it starts trading on the stock market. However, this is truly a commendable move by Facebook. Mark Zuckerberg who made this announcement during an interview with Good Morning America said that this idea came from an conversation with this girlfriend Priscilla Chan about the ways organ donations can change people’s lives. Priscilla is a medical student. In a statement along with Facebook chief operating officer Sheryl Sandberg, Zuckerberg wrote that, “And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.”
According to a press release by Facebook, “Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role.”
Some are raising questions about the effectiveness of this feature in driving awareness about organ donation. Though, according to one survey by Mashable nearly 60% of respondents think that ‘Organ Donor’ life event will help those in needs. It will be a while before you see this feature functional on your page.
Do you plan to donate your organs anytime soon?
Some part of this post by me was first published on ODigMa