AnyAsq.com

Where do you think Google+ will be in 6 months? 1 year?

Image representing Google as depicted in Crunc...

Image via CrunchBase

My answers to questions from AnyAsq.com. Ask me anything here

One thing is very clear Google+ is here to stay. We can safely expect its membership to rise from 10mn to say 100mn or so in 6 months to 1 year time as the field trial ends and more members join.

This will probably be the record for the fastest organic growth achieved by any of the social networks ever.

Based on the engineering culture of Google, I believe they are going to improve considerably simply because Google has a very top notch team of experts headed by Vic Gundotra and Bradley Horowitz. and they have finally got things right.

What else will change?

1. There will be more Apps not just the fun stuff but apps which will solve problems of organizations and businesses i.e. more for community management and engagement.

2. People will discover many more uses of Google+ from work place to crisis response as in earthquakes etc.

3. Google+ will become default for any SEO based activity and aligning it with your community i.e. more +1’s on links shared in Google+ and higher ranking in Google search.

4. For lots more people and businesses using Gmail and Google products will be default as they will be placed around Google+, their social identity.

And what will be truly awesome is: A sequel to The social Network with Mark Zuckerberg, Larry Page and Sergey Brin all in together. I bet some one has already started scripting it ;)

Standard
Insights & Strategy

Google+ and a sequel to ‘The Social Network’

Who thought a week back that something called Google+ would have people falling head over heels for access to the latest social network to hit the planet. While few got in, and many wait at the doorsteps envying the guys inside, its not a surprise the amazing response Google+ got. One of the guy who got in and is the most followed member so far in there is founder of Facebook Mark Zuckerberg.

Google and Facebook have been pitted against each other for years. Google’s missed opportunities to enter the social domain has only helped Facebook to cruise ahead with a 750million members on board.

The Palo Alto based company with a crazy speculative valuation of $50billion has always led from the front dwarfing the competition. The early comparisons were with Myspace, which recently got sold for $35mn (Myspace was once valued at $1bn).  Though this is not the first attempt by Google to enter the social domain. Google has previously experimented with Google Buzz, which became notorious for its privacy mischief during its early days. But this time Google is playing its card just right or so it seems. Integrating social with search and bringing together rest of its apps around Google+ will pay dividends for it. This could possibly be the tectonic shift in the social media space if Google+ can continue the momentum.

Facebook may be big but its not invincible. One thing is sure its going to be a lot of time before this space stabilizes and show any kind of saturation.

PS: It would be awesome to watch the sequel of The Social Network with characters of Mark Zuckerberg, Larry Page and Sergey Brin all in one.

Standard