Insights & Strategy, News

Listen button to swarm sites like Spotify with referral traffic

Soon you will find a listen button on pages of musical artists. This will be between the Like and Message tab on the page. Once you click on the listen button it will direct you to the track of the artist on the social music streaming sites likes Spotify, for which the artist has already signed up.

Listen button is said to be live on the pages of Justin Bieber, Linkin Park and Slash. Though we didn’t find it when we last checked. This button will be part of core set of features offered by Facebook, located at a prominent location on the page. This is not to be confused with apps that many music streaming companies have created as specialised tabs on the page or in your activity stream.

This will provide a good marketing tactic for artists to showcase their new releases or hits on the page. Quite similar to pinning the post, they can now choose which song to highlight through the listen button. Additionally, hosting songs on sites like Spotify, Earbits, MOG, Rdio, and Slacker would act as an actual endorsement for these sites. Think Justin Bieber sending all her traffic from Facebook Listen button to Spotify. This will prove to be a real game changer and influence the bulk of the referral traffic for these companies.

So, what are you listening to?

This post by me was first published at ODigMa

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