Insights & Strategy

Are you social media SMART?

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Are you? Well lets find out.

Social: Is community the focus of your social media campigns? Or are you just obsessed with getting the likes and show a bunchful of members (Read Zombieland of Facebook Likes) adorn your business page. If latter is the case then you are not ready for social media campaign. You are not old fashioned but you haven’t changed with time. Well, here is the time to start. Where to start? Try by visitng your competitors social media outposts – now check out others from your industry but in different geographies. Probably trendsetters are already leading the way. If you are a small business owner then read, learn and start experimenting. But you got to start NOW. Make an status update, let the love flow and let your community and customers know that you not only exist, you care too. Be social!

Measurable: Now that you have taken the plunge and there are two possibilities- either you are on your way to become a demi social media rockstar (slowly), or you are just lost in the SM jungle. Either way be cautious but not at the expense of sacrificing your social aspect. Try to gain some insights about your referral traffic. Find what is driving uers to your SM pages and then away. Are there any influencers you can establish relationship with? Does data point towards your core community? i.e. have you got their attention or are these just random users. Mind it, either way there is an opportunity to cash on – woe these users and develop a relationship, do not let them go.

Actionable: So you have got it started and you are begining to feel the love with all the likes, shares, comments and retweets. Good job! What now? Well, whats your USP? Think hard about it, and then go have a look at your community. Find ways through which you can customise your content so that it reverberates with your community. Keep them at the core, develop content that balances your busines goals with their interests. Remember, when being social all work and no play can have adverse affect on your social community. So, don’t hard sell. Try to co-create, crowdsource your content, learn and then redeliver. There are loads of engagement opportunities to avail. Don’t miss it!

Realistic: Be realistic, unless ofcourse you are Justin Bieber or Lady Gaga. Getting liions of fans and thousands of retweets isn’t practically possible. Size of your business plays a big role here. Your first objective should be to nuture your community, develop some brand awareness and get the conversations going. Aim to make stories around your brand which your community enjoys. If you are doing that much, you will be exhausted at the end of the day – but it will be rewarding.

Trackable: Track what you put out and not just bin it. Your links, posts, images and videos all add to your brand’s social capital. So, track that link going out, find out who retweets you and what. At the end of the day establish a benchmark for you- weekly and monthly. Compare it your efforts and find out how you are performing. Eventully its the ROI that matters based on your business goals. So, don’t forget to track your content and its effectivess. Possibly you have got your call to action wrong – how many downloaded that white paper you sent out or was that branded video which got most traffic to your website. Develop a set of metrics for yourself, without making it too complicated and geeky.

At the end of it all. Enjoy what you doing. Remember, its social media and unless you try to be social you cannot deliver.

Coming up in next post a Checklist to find out your SMART quotient.

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Insights & Strategy

The Zombieland of Facebook Likes!

Español: Icono del botón de "Me gusta&quo...

(Photo credit: Wikipedia)

Likes are affirmation of a users’ confidence in your brand. This comes from the content you put out, the brand value that is evident, and the special offers. All of this and more comes together to form a lively community inhabiting your Facebook business page.

However, marketplace is full of people and companies who sell ‘Likes’ for as low as $50 per 10,000 likes. Is it worth it? Of course not and we will tell you why.

These likes are from fake profiles i.e. people who do not exist. Facebook can easily know about the activity from these people of unknown identities who exist just to like your page. If you still choose this option then you risk your page getting banned for good!

These likes are of no use to your brand i.e. they won’t comment, share and like your post. It makes your brand looks bad, as if you are living in a zombieland. If you truly want to gain profit from your Facebook page and are obsessed with ROI, then its real people who matter for you. Invest time, more than money and it will pay rich dividends.

So, what’s the way out? In short, start by taking a deep look into your analytics and find what is that your customer want? Align your campaign idea with your customers’ interest and make it SMART – Social, Measurable, Action driven, Realistic, and Trackable .

If you get this right, you can steer clear of dud likes!

This post by me was first published on ODigMa

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