Everything that catches attention always comes under the close scrutiny of the critics. Everyone has an opinion be it the tech geeks, social media experts, politicians or the general public. And when it comes to Facebook – we love to have conversation about it both on and off it.
Cynics have suggested conspiracy theories of world domination in Facebook’s policies. Well, it could seem quite believable when you find the company imitating ever walk of ones social life and wrapping it for display online. It’s not that no one has tried it before- MySpace, Orkut and loads of other have traveled the same road and got lost in tech graveyard. Sometimes the burden of rising user expectations have pulled them down while at other times extreme focus on monetization of user base have got them bleeding.
Though the jury is still out on Facebook’s future – nearly a billion users network can’t be discounted that easily. The social in facebook is still strong and those who think getting the taste of e-com to the network could be the beginning of the end are in for a big surprise. Simply because ‘Money is Social’. That’s where most networks in the pre-Facebook era have lost the plot. They tried to monetize the social by selling it i.e. the numbers to advertisers anyone and everyone. Perhaps it was the only logical model that they saw delivering the moolah following the steps of big brother Google.
But Google didn’t have stakes on social until recently with G+. What these networks didn’t understand was that Google was all about numbers and algorithms – a mechanical code that barely touched upon the psyche of social existence. In fact, only thing it managed to capture was the hype and persona of the glittery banner ads with somewhat segmented traffic base which came in hordes and disappeared even quickly. But Google has evolved and learned it’s lesson about where the real money is.
So where is the real money? Well, its there where it has always been. Any guesses? Yes, its the people. People have the money. But people have a nasty habit – they don’t give you the money when you want it unless that’s what they want and they have to want it badly. And Google or Facebook would want them to do just that.
So, what’s the great idea – Make Money Social. And Facebook is doing exactly that. It is enticing enough for people to mirror their real life or reel life relationships on the network. And now that everyone I know and you know is on Facebook what’s the next thing we can do.
Well, it’s the same thing you do every Friday after work? PARTY.
Only difference is this party doesn’t need a Friday to start. It lasts the whole week. Your fancy clothes retailer is even offering an ‘Offer’ with exclusive discount. You got shoes available too. Well, why not invite everyone else too! And you know what’s even better let’s show off to the losers who missed out. Blahhh.
Well, that’s facebook. So when next time someone tells you Social is money! They are almost right but it has always been the other way round. Remember this – whoever said money can’t buy everything didn’t know how to Facebook.
Help him log in. Peace!
Well, this article was actually supposed to be about Myths about Facebook. The serious stuff. Will write that sometime today.